GREAT BRANDS

DON’T JUST FLOAT —

THEY ANCHOR

At Anchor Branding Co., we believe great brands don’t just float—they anchor. Branding is a creative process of discovery: uncovering your story, shaping your voice, and designing visual that bring it to life. We go beyond logos and color palettes to craft a brand that reflects who you are, where you’re headed, and how you want the world to experience you.

OUR APPROACH

Discovery & Strategy

We take the time to understand your vision—whether you’re refreshing an existing brand or starting something entirely new. Through guided conversations, we uncover the heart of your brand and set the stage for growth. From there, we shape a clear foundation that inspires the creative work ahead..

Branding Positioning

From there, we help shape how your brand speaks and connects. From voice and messaging to the story you tell, we guide you in defining how your audience experiences your brand—ensuring it feels authentic, memorable, and built for the future.

Visual Identity Development

Visual identity starts here. We design logos, typography, colors, and imagery that express your brand with clarity and style. Every choice is rooted in strategy, ensuring your look feels authentic and resonates with your audience.t

Brand System & Application

With your core identity in place, we build a versatile brand system that adapts across every touchpoint—digital, print, packaging, and more. To bring it to life, we create mockups that show how your brand looks and feels in the real world.

Brand Guide

From vision to design, your brand becomes a lasting standard, captured in a polished guide that keeps every detail aligned and provides the tools, clarity, and direction needed to maintain consistency across every platform and touchpoint.

Brand Launch & Suppory

Whether it’s a full rollout or a subtle refresh, we help you introduce your brand with purpose and impact. From apparel and branded merch to print, signage, and digital assets, we make sure every detail supports a strong, cohesive launch.

We know that every business has unique needs when it comes to branding. That’s why we offer three tiered brand design packages—ranging from essential identity kits to comprehensive brand systems. Each tier is designed to provide the right level of strategy, creativity, and support to match your goals and budget.

ESSENTIAL BRAND KIT

    • Discovery questionnaire + 1-hour consult

    • Primary logo design (2–3 initial concepts, 1 final)

    • Secondary logo + brand mark

    • Basic color palette + type recommendations

    • Final files in multiple formats

    • One-page brand reference sheet

SIGNATURE BRAND PACKAGE

  • Everything in the Essential Brand Kit, plus:

    • Full brand discovery session + competitive analysis

    • Moodboard and creative direction

    • Custom color palette + font system

    • Expanded logo suite (horizontal, stacked, reversed, etc.)

    • Brand iconography or pattern design

    • Two collateral items (business card, social graphic, or signage mockup)

    • 12-page brand guidelines PDF

FULL BRAND SYSTEM

  • Everything in the Signature Package, plus:

    • In-depth brand strategy + positioning workshop

    • Brand voice + messaging guide (mission, tone, taglines)

    • Custom graphic elements (illustration, textures, etc.)

    • Visual system for digital + physical use (print, web, apparel, signage)

    • Three collateral applications (choose from: pitch deck, packaging, apparel mockups, signage, etc.)

    • Comprehensive brand standards manual (25+ pages)

    • Launch support consult (how to roll out your brand internally & externally)

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!